Partnerallianz

The new “TELEFUNKEN Partner Alliance” was founded in February 2009 as a global partnership of independent companies.
 
Since its establishment, more than 50 companies have joined this global alliance and follow the brand’s value guidelines.  These companies develop, produce, and distribute products under the TELEFUNKEN brand in more than 120 countries covering all five continents.  The foundation of this forward-looking business model is the alliance’s constitution, the “TELEFUNKEN Partner Alliance Treaty” which governs the usage of the brand.  The common goal of the alliance partners is the revitalization of the globally recognized brand TELEFUNKEN, and to nurture and foster its legacy.
 
Our vision is the introduction of a new and superior business model through the TELEFUNKEN Partner Alliance.  The commitment to the brand and to the brand’s quality, design, marketing, and distribution standards ensure that the development of our future is based on a strong heritage.  In addition, the intensive communication and interaction within the TELEFUNKEN Partner Alliance is the foundation for translating knowledge and expertise into growth and superiority.  There is a clearly defined and widely accepted delineation of responsibilities, which guarantees that we will be able to combine a strong brand heritage with a state-of-the-art business model.
 
As a partnership of companies, we are committed to brand compliant products which distinguish themselves through innovation and functionality.  By closely co-operating within the TELEFUNKEN Partner Alliance, our goal is to strengthen the partnership, emphasize product quality, and grow the brand’s global presence.