TELEFUNKEN signs exclusive licensing agency agreement with LMCA for USA and China
- TELEFUNKEN partnering with one of the world's leading licensing agencies to further expand its global licensing business
- Agency agreement includes TELEFUNKEN brand rights for TV/Video products, domestic appliances and other categories
Frankfurt am Main / New York, 18 April 2016 – TELEFUNKEN Licenses GmbH, Frankfurt, and licensing agency LMCA, New York, have signed a comprehensive licensing agency agreement. LMCA will exclusively represent TELEFUNKEN to expand TELEFUNKEN´s trademark licensing business in the USA and in China for a wide range of categories including TV/Video products and domestic appliances.
"I am delighted that TELEFUNKEN has teamed up with LMCA, one of the world's largest and most reputable brand licensing agencies, to represent its brand rights in the USA and China. LMCA will support the further expansion of our global licensing business based on its deep market expertise and local industry relationships in these regions", said Christian Mayer, managing director of TELEFUNKEN Licenses GmbH.
Allan Feldman, CEO of LMCA said: "Adding TELEFUNKEN as a client means gaining an industry icon of German engineering excellence with high global brand awareness for our brand portfolio. With retail sales already exceeding $400 million annually, the TELEFUNKEN PARTNER ALLIANCE has done a great job in making TELEFUNKEN one of the top 80 licensing programs in the world. We see very strong additional potential for TELEFUNKEN in the regions we represent and we look forward to working with Christian Mayer and his Frankfurt based team to take this program to the next level."
About TELEFUNKEN Licenses GmbH
Since its creation in 1903, the TELEFUNKEN brand has stood for the basic principles of German engineering, high quality, and innovation. Today, the rights to the trademark are held by TELEFUNKEN Licenses GmbH, Frankfurt/Main. A worldwide network of independent licensees, organized under the TELEFUNKEN Partner Alliance, develops and distributes a wide range of products reflecting the traditional brand values in segments such as electronics and domestic appliances, among others.
LMCA is a 29 year old leader in strategic brand licensing, the only agency dedicated exclusively to brand extension licensing. The Firm has created licenses that deliver over $6 billion per year in licensed product retail sales, across the U.S. and more than 60 foreign countries. LMCA operates globally via offices in New York, Atlanta and Shanghai, China with affiliates in Europe, the Middle East, India and Central / South America.
Press Contact TELEFUNKEN Licenses GmbH
Hartmut Schultz Kommunikation GmbH
Tel.: +49 (0)89 99 24 96 20
Press Contact LMCA
Tel.: +1-212-265-7474 Ext. 200