TELEFUNKEN doubles business divisions
- Success in international markets due to unique business model
- Traditional brand focuses on first class partners, quality control and a high recognition value
- German jewel of industry newly established
- More business divisions planned for 2011
Frankfurt, 04.04.2011 – TELEFUNKEN, German traditional brand in the field of consumer electronics could double its business divisions since the founding of the Telefunken Holding AG in 2008. The second TELEFUNKEN flagship store has been opened in Hong Kong earlier this year, the third is currently being planned.
Driving force of the successful expansion is TELEFUNKENS unique Partner Alliance. It consists of more than 50 individually selected partners who commit themselves to follow the strict code of values. The independent companies develop, produce and distribute TELEFUNKEN products in more than 120 countries on all five continents.
In the field of consumer electronics TELEFUNKEN is one of the best-known brands worldwide, with German roots. It is known for its controlled quality from Germany. Its core values, innovation, precision and reliability, ensure its status as a German industrialist icon.
„We aim to revitalize the German based global brand TELEFUNKEN and ensure its presence in the international markets,“ explains Klaus-Peter Voigt, Deputy Chairman of Telefunken Holding AG. “We will achieve that by using the know how and the local expertise of our 50 worldwide operating partners.”
The TELEFUNKEN business model
Members of the unique Partner Alliance use the advantages and the synergies of the global network. A continuous flow of information among the members leads to advantages in product sourcing, development and procurement. The global sales network of the partners contains more than 1.000 sales channels worldwide. „We are not just sticking our TELEFUNKEN label on electronic devices,” says Klaus-Peter Voigt, “we unite the best of each branch of industry. The high expectations our consumers had 20 and 30 years ago are still remembered and have to be met. Therefore quality and quality assurance is immensely important for us, the latter takes place in our own quality centers.“
For a fast and effective exchange of information the Partner Alliance uses the website for their internal communication. Via the custom made intranet the partners can share every information they want. Regular meetings with the TELEFUNKEN management support the identity of this unique community.
In order to open new markets Telefunken Holding AG is seeking new partners, who develop innovative products for the TELEFUNKEN brand in the fields of Home Security, Home Connectivity und Medical Devices.
Expensive investments in their own brand awareness are not necessary. This is one of the key arguments, especially when entering new markets. TELEFUNKEN ensures a profitable growth and a clear demarcation from competitors.
In Hong Kong the partner member Super Gainer opened a flagship store last year in a prime position. On 200 square meters the visitors can choose between products of all categories, such as LCD/LED-TV, consumer electronics, air condition and large domestic appliances. The second store will be opened on the China Mainland in April.
TELEFUNKEN in Figures
TELEFUNKEN started in 2008 with 21 partners in 8 business divisions. These will be expanded from currently 16 to 19 in 2011. Market entry for Russia and Brazil will take place in 2011 and new Business sections such as Healthcare, household appliances and security will also be launched this year. TELEFUNKEN has currently more than 50 partners in more than 120 countries. The market entry for Russia and Brazil is scheduled for this year. TELEFUNKEN has an excellent reputation and is very well known: according to surveys from the GFK (Gesellschaft für Konsumforschung) 75% of all Germans know TELELFUNKEN.
About Telefunken Holding AG
Telefunken Holding AG is located in Frankfurt/Main and owns the worldwide trademark and licensing rights of TELEFUNKEN. Since 2008 the company distributes consumer electronics, home appliances, telecommunication and solar products.
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