TELEFUNKEN expands to Scandinavia and Finland
- TF Nordic AB starts to market TELEFUNKEN audio systems, television systems and 3D glasses in Scandinavia in August 2011
- More products and product lines will follow soon
Frankfurt, 24.08.2011 – TELEFUNKEN, the German traditional brand in the field of consumer electronics, is expanding its presence in Scandinavia. Starting in August 2011 TELEFUNKENS Partner TF Nordic AB offers with a first range of innovative high-class products.
The market entry starts with a TELEFUNKEN television system with integrated HD and the PerfektAudio series, which has obtained a „very good“ rating by different hi-fi magazines in Germany. It contains of two component systems and a smaller compact system for the audiophile northern customers. Until the end of this year TF Nordic AB plans to launch external storage media, small electrical appliances as well as a series of white goods.
TF Nordic AB is the first organization within the TELEFUNKEN family to launch a collection of 3D glasses for the consumer electronics market. These 3D glasses have been produced together with eyewear manufacturer Polaroid and the products are expected to be available in stores by the end of this summer.
TF Nordic AB, is a member of the TELEFUNKEN Partner Alliance since 2010. The award-winning entrepreneur Jörgen Schulze, who is also the principal owner, founded the company. All members of his team are specialists in their fields of brown goods and white goods. Sergio Klaus-Peter Voigt, CEO of TELEFUNKEN Holding AG welcomes the cooperation with the new partner: “It is of utmost importance for us to develop the brand with approved specialists. Jörgen Schultze and his team from TF Nordic AB have the best preconditions to carry the brand heritage of TELEFUNKEN into the northern markets.”
„We are excited about this opportunity, to bring a brand as traditional as TELEFUNKEN to market,“ says Jörgen Schulze and Andrej Setina, CEO of TF Nordic AB adds: „TELEFUNKEN stands for quality, innovation and design. It is a huge potential that this brand can now develop in the northern markets.“
About TELEFUNKEN Holding AG
TELEFUNKEN Licenses GmbH, a Frankfurt/Germany based Investment Company of TELEFUNKEN Holding AG, owns all brand and licensing rights of TELEFUNKEN. A unique alliance of independent Partners, the TELEFNKEN Partner Alliance, markets products from sectors such as TV, DVD and Blu-ray, hi fi, audio and video, car entertainment, home control and energy management, household appliances, IT and communication electronics. All Partners have to commit to a mutual code of values, the TELEFUNKEN Partner Treaty. Since TELEFUNKEN was founded in 1903 the brand represents the basic principles of German engineering: Innovation, Quality, Valence and competence and is one of the leading industrial brands of the world.
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