IFA 2014: TELEFUNKEN enters the German smartphone market

  • Entry into markets in the D/A/CH region planned for this year
  • Various Android-based models appeal to first-time users and occasional users, advanced and professional users

Frankfurt am Main, September 02, 2014 – At the IFA trade show for consumer electronics and home appliances in Berlin, which will take place from 5 to 10 September 2014, TELEFUNKEN (Hall 2.2, booth 101) will be presenting the first models in its new range of smartphone products, which the company will be selling when it enters the German-speaking market towards the end of the year. This includes entry-level models such as TELEFUNKEN Selfie or Enjoy, mid-range smartphones such as the TELEFUNKEN Diamond TD1, TD2 and TD3, and businessclass smartphones such as the TB. All TELEFUNKEN smartphones feature the latest state-of-the-art technology in their class and are attractively priced. Models for entry-level users will be available for as little as 69 euros, while business class models will start at 299 euros.

TELEFUNKEN will be introducing its broad range of high-tech, designer smartphones, which covers the full spectrum of user needs, to the German smartphone market towards the end of this year. The technical models range from an entry-level unit featuring a 3.5" display and a 480 x 320 resolution to professional smartphones with 6" HD displays, a 1280 x 720 resolution and a 8 megapixel camera. All models are available in two or three colours.

"The smartphones we offer are designed to cover the full spectrum of market requirements. The individual models impress users with benefits such as attractive pricing and, in keeping with the tradition of the TELEFUNKEN brand, quality, modern design and long-lasting battery power,“ explains Christian Mayer, Managing Director of TELEFUNKEN Licenses GmbH.

TELEFUNKEN will begin by presenting the following smartphone models to the public at this year‘s IFA in Berlin:

The solution for entry-level and occasional users that focuses on selected technical features and outstanding ease-of-use: a 3.5" display, 480 x 320 resolution, the Android 4.2 operating system, a 1 GHz processor, a dual SIM option, Bluetooth 3.0 and a 5 MP rear camera.

The technical features and application possibilities of this model series are characteristic of TELEFUNKEN‘s mid-range product segment. The ENJOY models are designed primarily for private or occasional users and are available in a variety of colours. Their features include a 4" IPS display with a 800 x 480 resolution, 4 GB ROM, the Android 4.2 (TE and TE1) or Android 4.4 (TE2) operating system, a 1.0 GHz dual core processor (TE) and 1.2 GHz dual core processor (TE1 and TE2), a Bluetooth 4.0 interface and a 5 MP rear camera.

The 4.5" model series features an IPS display with accurate, high-contrast colour reproduction and an 854 x 480 resolution. These models satisfy both the entertainment-related and everyday demands of users and are equipped with 4 GB ROM, the Android 4.2 operating system, a 1.0 GHz dual core processor (TL2) and 1.2 GHz dual core processor (TL1), a Bluetooth 4.0 interface and an 8 MP rear camera.

The Diamond series, designed to meet the highest demands, is characterised in particular by its 5" IPS display and 960 x 540 (TD1) and 1280 x 720 (TD2 and TD3) resolution. All Diamond smartphones are powered by an 1.3 GHz quad core processor. The Diamond TD1 uses the Android 4.2 operating system and features a 12 MP rear camera, while the Diamond TD2 is equipped with the same Android 4.2 operating system and an 8 MP rear camera. TD3 model already has Android 4.4 system and 13 MP rear camera. All models in this series feature a Bluetooth 4.0 interface, TD1 and TD3 has 4 GB ROM, TD2 is equipped in 8GB ROM. All TD models have dual SIM option.

The TELEFUNKEN business model series offers professional and tech-savvy users a 6.0" phablet display. This model features the Android 4.2 operating system, 8 GB ROM and an 8 MP rear camera. The option of dual SIMs, a 4.0 Bluetooth interface and various wireless transmission options via GPS or NFC technology are also integrated into this model series. The TELEFUNKEN business series cases embody the sophistication of TELEFUNKEN business smartphones with a slim aluminium frame available in the colours anthracite or creamy white.

Licensing partner TF MOBILE SOLUTIONS GmbH will be the first to introduce TELEFUNKEN smartphones to the market in the D/A/CH region. The smartphone range presented at IFA will be available towards the end of the year. The exact pricing for each model will be announced before the sales launch.

About TELEFUNKEN Licenses GmbH
Since the company was founded in 1903, the TELEFUNKEN brand has stood for the basic principles of German engineering, namely high quality and innovation. Today, the rights to the trademark are held by TELEFUNKEN Licenses GmbH, Frankfurt/Main. Together with companies belonging to the Telefunken Partner Alliance, a worldwide network of independent enterprises, a wide range of products reflecting the traditional brand values are developed and distributed in the fields of TV, video, audio, smart devices, small & large household appliances, smart home, energy, and more.

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